Psychonautics

Self is fantasy.

Unfold.
Inspect.
Marvel.
Dance.
Repeat.



[Interesting Link: http://katiekin.blogspot.com/2006/07/emergent-ontologies-layers-of-multiple.html]

We Are the Real Estate

"What"s a brand? A singular idea or concept that you own inside the mind of the prospect."
~Al Ries

Dead All Along || Ceri Frost from Giles Timms on Vimeo.

[Relevant Link: http://www.clickz.com/1580881

You Are What You Eat

"Wharton marketing professor Americus Reed II notes that a successful identity-oriented marketing strategy consists of three critical links, including the consumer, the identity and the brand. “If these links are forged, then they create self-conceptual connections that can lead to advantageous marketing outcomes for companies that are savvy enough to incorporate identity into their marketing strategy,” he says...

"With the Nike logo or “swoosh” strongly seen as an emblem of an athletic person, it then acts as an “identity cue” for this lifestyle. Through the use of repetition of the logo and motto, the company creates a higher likelihood that those consumers who self-identify as ‘athletes’ will prefer those products that are synchronous with that image...

"Social identification with avocation, family, religious groups or gender appear to factor heavily into the buying patterns of consumers, and consequently also in the marketing efforts of advertisers...

"Reed describes the term ‘identity salience’ as the process through which an advertisement, product, brand or any marketing stimulus specifically brings to mind strong and positive thoughts of the consumer’s identity, rooted in personal situations or group memberships...

"According to Reed, his overall research findings attempt to illustrate the “interplay of identity cues and the self-importance of consumer social identities in determining responses to brands and products” designed to appeal to a particular lifestyle or social identity. The most important step, says Reed, is for a company to develop a strong ‘identification strategy,’ choosing an identity that consumers value, and then incorporating identity cues into an ad or message to spark an immediate and favorable response to the product...

Source || Exploring the Links between Brand Name and Consumer Identity: Knowledge@Wharton



[Relevant Link: http://www.pbs.org/wgbh/nova/sciencenow/3411/02.html]